![]() ![]() From that point on, "Milton Bradley" continued merely as a Hasbro sub-brand with a focus on strategy games until around 2009 (when it and Parker Brothers were both phased out in favor of the unified Hasbro Games brand).Īdditionally, the Generation 1 Action Cards trading cards were marketed under the Milton Bradley brand, as were the Robotix line of construction/motorized robot toys. In some countries (such as Germany), the local MB branches kept distributing Transformers toys (despite the packaging now sporting "Hasbro" logos) under supervision from Hasbro UK until Hasbro consolidated its international markets in 1991 in an attempt to establish the parent company as a worldwide household name, thus renaming all the various international subsidiaries into "Hasbro". A mini-comic was also released to advertise the initial line-up, which was available in all the markets the MB toys were distributed in, and featured the MB branding on its cover. ![]() The MB Transformers came in two waves in 1985, the second of which seemed more like an afterthought despite containing some of the more well-known characters of the line. In 1984, Hasbro purchased Milton Bradley, temporarily renaming itself "Hasbro Bradley", and used MB's existing European distribution network to introduce the Transformers toyline to Europe as a result, many of the earliest Transformers to be made available in Europe featured MB rather than Hasbro logos on their packaging. Milton Bradley is an American toy and game company. Lost out on the “Least Fun Name for a Toy Company Ever” award to Selchow and Righter ![]()
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